New Movers Spend More, Try More, and Stay Loyal Longer. The Question Is: Will They Find You First? Studies show new movers are 5x more likely to become long-term loyal customers when a business reaches them within their first few weeks. Hometown Michigan puts your offer in their hands before they'v
Welcome to Hometown Michigan!
New Movers Spend More, Try More, and Stay Loyal Longer. The Question Is: Will They Find You First?
Studies show new movers are 5x more likely to become long-term loyal customers when a business reaches them within their first few weeks. Hometown Michigan puts your offer in their hands before they've picked a single go-to in town!
Here's Exactly How Hometown Michigan Works
It's simple. It's personal. And it works.
Step 1:
We mail high-value gift booklets to new movers. Throughout the year, families settling into Holland, Zeeland, Grand Haven, and Spring Lake receive a beautiful welcome booklet filled with exclusive offers from local businesses — yours included. It arrives right when they're in "explorer mode" and ready to try something new.
Step 2:
New movers redeem your offer and walk through your door. Your high-value offer gives them a real reason to visit. And because you reached them first, you're already their trusted pick before your competitors even knew they moved in.
Step 3:
First-time customers become loyal regulars. New movers are starting fresh — no habits, no loyalties, no "usual place." When you wow them on visit one, you earn visit two, three, and every one after that. That's how one great offer turns into a customer for life.
Bonus — Digital Presence:
Beyond the booklet, your business gets visibility through our community website, weekly spotlights, local event listings, and active Facebook page. We make sure new neighbors keep seeing your name as they settle in!
Want to See What You're Getting Into? (In the Best Way!)
Take a look at the real thing before you commit. Browse a sample gift booklet, flip through our advertising brochure, check pricing details, and review our spec sheet — everything you need to make a confident decision!
Right Now, New Neighbors Are Asking These Questions. Make Sure Your Business Is the Answer.
Every new mover is figuring out their new town from scratch. They're searching online, asking neighbors, and looking for anyone who can point them in the right direction. Here's what they're asking:
“Where can I find…”
…a good restaurant? …a reputable remodeler? …the best salon? …landscaping design …fun entertainment? …a trustworthy mechanic? …unique and friendly stores? …reliable HVAC repair? …floral and gift shops? …veterinary services?
If you're in any of these categories, there are new neighbors actively looking for you right now. Le
Just the Facts:
- They are 5 times more likely to become long-term customers if you reach them first.
- 40% of consumers try new businesses after receiving a direct mail piece. (Marketingprofs)
- 80% of new movers redeem coupons from merchants before, during, and after the move.
- Roughly 40 million people move year, meaning the average business needs to replace about 20% of its customer base each year. (U.S. Census Bureau)
- 95% of those surveyed said they would visit a local business that welcomed them to their new home.
Is Hometown Michigan a Good Fit for Your Business?
We're proud to work with businesses that truly care about their community. Here's who we love to partner with:
✓ You're friendly, welcoming, and genuinely love serving your customers
✓ Your products or services are something neighbors will rave about
✓ You give back to the community and want to see it thrive
✓ You're recommended by locals — or you're working hard to get there
✓ You're ready to put together a high-value offer that makes a great first impression
✓ You want customers who come back again and again, not just one-timers
✓ You believe in lifting up fellow local businesses, not just competing with them